Freeze-Dried Candy Pricing Calculator
Stop copying the stall next to you. Enter your cost per bag, pick where you sell, choose the margin you want to keep — and get the price that actually delivers it, fees included.
How the math works
profit per bag = price − price × fee % − fixed fee − cost per bag
real margin = profit ÷ price
Why divide instead of multiply? Because both the channel fee and your margin are percentages of the selling price, not of your cost. Multiplying your cost by 2 or 3 ("keystone pricing") ignores fees entirely — it's how sellers end up with a 40% margin while believing they have 65%.
The suggested price is rounded up to the next $0.50 step — candy-stand psychology prefers clean numbers, and rounding down would silently break your margin target.
Candy pricing FAQ
How much should I charge for a bag of freeze-dried candy?
Most sellers land between $8 and $14 for a standard 3 oz bag. But the right price is cost-based, not copied: a bag that costs $3.50 all-in needs about $10 at a cash market to keep a 65% margin — and closer to $12 on Etsy once fees bite.
What profit margin is normal?
Successful cottage candy sellers keep a 55–75% gross margin on the sale price. Below 50%, fees, waste, and unsold stock quickly turn the business into an expensive hobby.
How do Etsy fees change my pricing?
Etsy takes roughly 10–13% per sale all-in (transaction + payments + listing). To keep the same margin as a cash sale, an Etsy bag usually needs to be $1.50–2 more expensive — plus shipping.
What about wholesale?
Wholesale is typically 50% of retail. It only works if retail carries a fat margin to begin with — check the ladder above: if the "Wholesale check" rung is red, wholesale loses you money at your current costs.